How to Write a Sponsorship Letter. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. Our packages range from $1,000 personal sponsors to premier. AB-InBev, the parent company reported 54.3 billion in profit during 2012. Are you posting regularly? Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. A good marketing/sponsorship proposal includes: 1. Itll be the basis for everything you post on social media, how you write race reports, and more. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. No matter what you do, try and bring consistency into all elements of this process. January 6, 2022. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. Are you looking at club racing as a stepping stone to Going Pro? Advertisement Envato Elements (Design Without Limits) What makes you stand out over other racing drivers. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. I spent some time working for a good friend in his race shop. There is occasional TV coverage, but it isnt major. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? 2011 Team Racing Sponsorship Proposal Our desire . Take notes. Do your posts get engagement? Steps. Share your form with others. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. An initial deposit of ($ amount) must be paid on or before (date). endobj No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. Go in with no agenda, otherwise, itll come across as disingenuous. To make that happen, you need your initial reach-out to be as concise and to the point as possible. ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D Nationally Televised racing is just that. Find a class thats easy on consumables and where cars are affordable. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. The term influencer is relatively new, but the concept has been around for advertisers for a long time. 1. Click on the fillable fields and add the required data. It will be worth it. Agree 10.48% Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. uC%q.Nbd VMdkydek/ ZU>~r5pf They must know what they are sponsoring so that they can decide whether to accept your proposal. Unfortunately, retaining sponsorship in the long term may not always be under your control. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. 0000000902 00000 n 1110 We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. I could not find the sports car of my dreams anywhere. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. Download Its about being a christian role. Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. How are you going to justify the cost of what youre offering? Generic sponsorship proposals have little chance of convincing would-be benefactors. Instead, provide a general overview, such as "Parts alone last year cost $X.". Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. Take a look at this blog post for an updated list. You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. How to Find a Sponsor as a Beginner Triathlete. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). This provides a thorough overview but does not overshadow the point of the sponsorship proposal: to get funding. Go more into depth with your research to get a sense of their specific goals. This is how you present yourself as a racing driver and show your value to potential sponsors. . If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. 68 0 obj <> endobj It is really pointless trying to go over all the possible variations of a sponsorship negotiation. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq xref This can include hospitality, stickers on a car, events etc. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). There are so many businesses with sponsorship programmes. Bring your own food to Track Days Save money while eating better. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. Try and see the positive in every situation. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). Do not plead. Harvick has spent 23 seasons in the NASCAR Cup Series. [1] 2. However, getting more followers on Instagram can be challenging, especially with so much competition out there. This tool allows to fill out any PDF or Word document directly from your browser (no software . Racers will put out an all-call on their social media pages and ask for small amounts at a time. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Not only are you competing against other racing drivers but also against all other marketing activities. Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. Create a clear list of features and benefits that you can pick and choose from. Download. Read on for a step-by-step guide to getting sponsored. What makes you different from any other person? And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. 2. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. Open the template in our online editing tool. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. This means trying to figure out: Listen. But remember, a great proposal is about so much more than an attractive design. This is the part that actually attracts your potential sponsor. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. The cover page should include the details of the potential client and your details. And you're not alone. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. These can include: Ok - so you have a good understanding of what you have to offer. The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. Explain the expenses you incur as a race car driver in the second section. Make a list of every racing expense you incurred over the past season and tally the entries. A picture of you in your race suit. Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. Include references to your relationship-building conversations. How do I write a sponsorship proposal? Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. i !16QRs"ASTaq2B#$345CDbrt 2011 team racing sponsorship proposal our desire. Do you have a special story? s !1A"3Qa5RSTrt#$2BqUb Many people think sponsorship is easy: Sponsorships are not charity. So when you do get a sponsor on board it pays hugely to invest in keeping them happy. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. Ask the sponsor for a specific amount of money. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? Making sure the right type of information is included though does matter. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. . Even at the pro level, the work, luck, and talent required to make a career is astronomical. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. Sponsorships help defray these costs. You can use this to get an idea of a suitable industry or company. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. 0000000839 00000 n Consistency is all about keeping going. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Do people regularly gravitate towards you for some reason or other? Treat the race car sponsorship proposal as a business transaction.
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