CAMPAIGN CREATIVE (2024)
Featured above are two ad variants developed for Candlefox as part of the ‘Discover Your Journey’ Snapchat and TikTok campaign promoting their brand Training.com.au, a tool for prospective students to find courses best suited to them. Through research into other Snapchat campaigns, a fun, creative, and attention-grabbing style was deemed most appropriate. To execute this, I leaned heavily into the Training.com.au brand, using Photoshop AI tools to quickly and effectively incorporate brand colours and elements.
