The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. Students participate in activities designed to develop knowledge and skills necessary to successfully analyze and address ethical and interpersonal communication issues. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. (4 Hours). Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. COMM2912. COMM3320. Arguing Human Rights. Group Communication. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. May be repeated once. Available to students participating in a Dialogue of Civilizations sponsored by the Department of Communication Studies. Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. Emergency Information (4 Hours). (4 Hours). Boston, MA. Studies in detail the Universal Declaration of Human Rights and the European Convention on Human Rights. (4 Hours). Strategic Communication Capstone. Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. Independent Study. MKTG6283. IEEE Transactions on Engineering Management: Gloria Barczak, Editorial Board Member, International Journal of Research in Marketing: Koen Pauwels, Senior Editor, Journal of Business Research: Paul Fombelle, Editorial Board Member, Journal of Interactive Marketing: Yakov Bart, Editorial Board Member; Koen Pauwels, Editorial Board Member; Fareena Sultan, Editorial Board Member, Journal of International Marketing: Amir Grinstein, Editorial Board Member, Journal of Marketing: Koen Pauwels, Associate Editor; Amir Grinstein, Editorial Board Member, Journal of Marketing Analytics: Fareena Sultan, Editorial Board Member, Journal of Marketing Theory and Practice: Jay Mulki, Editorial Board Member, Journal of Personal Selling and Sales Management: Felicia Lassk, Editorial Board Member; Jay Mulki, Editorial Board Member, Journal of Product Innovation Management: Gloria Barczak, Editor-in-Chief, Journal of Retailing: Koen Pauwels, Editorial Board Member, Marketing Education Review: Felicia Lassk, Editorial Board Member, Psychology & Marketing: Jay Mulki, Editorial Board Member, Yakov Bart: 2018 DMSB Ronald Copeland Best Paper Award Finalist, Yakov Bart: 2017 Recognized as one of the 40 Best Undergraduate Business Professors by Poets & Quants, Yakov Bart: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Yakov Bart: 2017 Journal of Interactive Marketing Best Paper Award, Yakov Bart: 2017 TIER 1 Interdisciplinary Research Seed Grant, Northeastern University, Yakov Bart: 2016 Knowledge Exchange Program Award, NSF Northeast Big Data Innovation Hub, Yakov Bart: 2015 and 2016 Research Grant Recipient, Marketing Science Institute, Paul Fombelle: 2017 TIER 1 Interdisciplinary Research Seed Grants, Northeastern University, Amir Grinstein: 2016 Research Grant Recipient, Marketing Science Institute, Jay Mulki: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: 2018 Winner of Gary L. Lilien ISMS-MSI Practice Prize, Marketing Science conference, Koen Pauwels: Top 100 Inspirational Alumnus, UCLA, Koen Pauwels: 2017 Davidson Best Paper Award, Journal of Retailing, Koen Pauwels: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: Named D'Amore-McKim School of Business Distinguished Professor of Marketing, Mary Steffel: 2018 Recognized as one of the 50 Top Undergraduate Business Professors by Poets & Quants, Mary Steffel: 2016 DMSB Ronald Copeland Best Paper Award Finalist, Fareena Sultan: 2017 Journal of Consumer Marketing Best Paper Award, Fareena Sultan: 2016 Research Grant Recipient, Marketing Science Institute, Jennifer Yule: 2018 DMSB Teacher of the Year Award Winner (peer nominated award), Jennifer Yule: 2016 DMSB Best Teacher of the Year Award Finalist (student nominated award), Yakov Bart: Named Joseph G. Riesman Research Professor and Thomas E. Moore Faculty Fellow, Paul Fombelle: Named Thomas E. Moore Faculty Fellow, Amir Grinstein: Named Patrick F. & Helen C. Walsh Research Professor and Thomas E. Moore Faculty Fellow. Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs MKTG4508. May be repeated without limit. Offers students an opportunity to hone their skills in all aspects of the production process by incorporating the knowledge they have acquired from previous production coursesfrom the preproduction process of intensive research and development of story ideas and scriptwriting; producing; to the technical aspects of filming, lighting, green screen, sound recording, digital editing, and graphics. 360 Huntington Ave., Boston, Massachusetts 02115 Offers advanced training in video production techniques, emphasizing remote location shooting. The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . Sports Broadcasting. (4 Hours). The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . Exposes students to contemporary perspectives on rhetorical theory and its use in society. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. Covers the fundamentals of single-camera field production and the nonlinear editing process. Jennifer Zehnder | Director of Communications and Marketing. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. New York Times All The Latest Throughout Northeastern. (4 Hours). COMM2350. Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. Singles today have no shortage of options when it comes to ways to find a date. COMM4901. COMM3615. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Sex and Interpersonal Communication. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Legal Argumentation, Advocacy, and Citizenship. MKTG4720. Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact. (4 Hours). This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. (4 Hours). TTY 617.373.3768 MKTG6230. Personalize your path. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture, COMM1412. Posted: January 11, 2023. Studies companies from startups to large multinationals across a variety of industries. TTY 617.373.3768 Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications (4 Hours). Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. (4 Hours). Offers students the opportunity to gain hands-on experience in the communications industry. In addition to assuring the delivery of a top-notch learning experience for students, he teaches . Office of the Dean. Popular Communication. Applies communication theory and practice to a wide range of documents, artifacts, museums, and landmarks. - Center for Design. Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. COMM2534. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. 617.373.2000 The official staff directory for the Northeastern University Howlin Huskies Skip To Main . Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. Sport and Spectacle. Communication, Technology, and Society. Research in Communication Studies. (4 Hours). Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. COMM3500. (4 Hours). Marketing Research. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. (4 Hours). Creating and Sustaining Customer Markets. Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . COMM2650. Exercises skills of project management, teamwork, and client relationship management. Digital Marketing. Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. COMM1511. Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Explores business-to-business and business-to-customer strategies. Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. Analyzing Conversations in Everyday Life. Engages the question and practice of what it means to develop and maintain a successful online community. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. (4 Hours). MKTG6318. MKTG2720. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. (4 Hours). Communication and Inclusion. Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. Sports, Media, and Communication. Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. 12,000 s/f Marketing and Communications Department open work space on 5 th floor at Northeastern Crossing. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) (4 Hours). Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. 617.373.2000 College of Social Sciences and Humanities. Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. (4 Hours). Customer-Centric Research Methods for Marketing. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. MKTG6224. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). Free Speech: Law and Practice. Counts as MKTG2201 for business minors only. (1 Hour). 617.373.2027 [email protected] Julie Newmeyer. Organizational Communication. Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. (3 Hours). Presents a variety of methods for interview preparation. Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. Marketing and Society. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Focuses on theories of and approaches to the study of intercultural communication. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Research Development and Administration Team, Forms2020-2021 Faculty AccomplishmentsCSSH Weekly News SubmissionsFaculty Profile UpdatesFaculty Research News, PowerPoint TemplatesSPPUA PowerPoint Template: StandardSPPUA PowerPoint Template: Wide, Dukakis Center PowerPoint Template: StandardDukakis Center PowerPoint Template: Wide, SPPUA Info Slide: StandardSPPUA Info Slide: Wide, LetterheadSPPUA LetterheadDukakis Center Letterhead, SPPUA Logos(including Dukakis Center and BARI), Social MediaFacebookTwitterInstagramLinkedIn. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. Examines how meanings of youth and communication technology shift in relation to one another and to broader changes in society, culture, politics, and the economy over time. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . MKTG4520. Designed to stimulate the moral imagination, reveal ethical issues inherent in communication, and provide resources for making and defending choices on ethical grounds. Gaining Insights from Consumer Data. Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). (4 Hours). Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. (4 Hours). COMM6304. General questions . The final project is based on reflective thinking, critical evaluation, and creative application. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. (3 Hours). Job Summary. Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. Does not require coding or algorithm development. This position is. Public Relations Principles. New Product Development. myNortheastern Opens New Window, Privacy Policy COMM2800. Marketing research helps businesses know their customers and aids in business decision making. Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage.
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