d. Documentation a. Select one: e. Increased value of a company's common stock. C) to rationalize competitors' perceived points-of-difference d. Meissner's corpuscles. This is an example of ________ differentiation. c. Social metrics c. Experience Qualities b. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? Bummer. e. What the customer expects from the service. d. Introduction e. Intangibles. b. Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. Protect the product from excessive heat or cold. A. A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. d. Co-branding. Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. E) Chloe: All you need for a beautiful you. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. d. Private branding. A sentence of the form "If A then B" is true unless A is true and B is false. c. People-based offering A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. Which of the following statements about branding is true? Max was the brand manager for a pet food company that was to introduce a new brand of dog food. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. D) points-of-conflict d. Because it gives you an opportunity to show that you were right and the customer was wrong. c. Diffusion D) setting It is a good brand name because it suggests a product benefit. The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. E) A small business must focus on building more than two strong brands based on a number of associations. A) sensuality Which of the following statements about pricing in the not-for-profit sector is FALSE? c. The normal rules about pricing don't apply when you are dealing with services There is no way to distinguish the product from its competitors other than by the brand name. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. d. Toll-free number Brands control the conversation with customers. At that time, consumers saw U.S. luxury cars as lacking performance. Sabrina is thinking of starting a new line of coffee shops. Select one: A. flanker brand. d. The retailer has national distribution In class we spoke of a goods-services continuum. b. a. Packaging is not an important consideration in product strategy. He thought of the brand name "Playful Puppy" and asked your opinion. Individual product branding D) category points-of-parity The appeal of recognized brand names is declining. Therefore, option C is correct that is . B) differentiability D) Competitor analysis Select one: Because customers who spend the most money are the most likely to complain. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. O It is always rational to prefer brand names over generic substitutes O B . d. Kept. Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. c. Private branding. Each week the coffee service will deliver fresh coffee. A. C) points-of-parity Select one: Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, False. It is a good brand name because it is simple and easy to pronounce. D) rational advantage b. Creating a brand uses the psychological principal of classical conditioning. Excessive branding. B) innovativeness Select one: B) product concept development and screening. The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. E) TQM. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. a. A half-truth is a deceptive statement that includes some element of truth. Select one: C) points-of-parity You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. Which of the following is an example of image differentiation? Which of the following statements about creating a brand is true? c. Multiproduct branding b. People-based offering ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. School University of Houston, Downtown; Course Title MKT 3300; Type. A) points-of-difference Select one: c. Package a. Invisibility All of these are the point we were trying to make. E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. A) negatively correlated False, An organization's product mix includes all the products it sells. a. (The IRS schedule will spread depreciation over six years.). d. Positioning e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? A) differentiability Select one: E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? True b. Select all that apply. 37) Which of the following statements about brand equity is NOT true? Trademark Select one: Select one: E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? B. A) comparing to exemplars B) Barry's Oats, when you want nutrition and flavor. Starbucks using its brand name on coffee makers is an example of a: Select one: E) They leverage the values of the brand to take the brand into new markets/sectors. 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. b. Pacinian corpuscles E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel e. National Brand, Producer brand. American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. The implied warranty of merchantability d. What he or she wants from the experience before meeting with the service provider. Which of the following does NOT accurately describe a brand-related term? Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. B. A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. D) Choose Grissom's for an unparalleled shopping experience. Rsum. Which of the following is NOT a perceptual benefit of packaging? b. The ad is an, 7. a. E) Cognitive maps, Straddle positions ________. ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. c. They may only provide one element in a network of services received by the customer. When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: c. Yes, because there are favorable sale locations available. B) brand parity Select one: a. All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. that make up their brand positioning. Price Implied A) conceptual points-of-parity; competitive points-of-parity during recessions as they do during times of prosperity. E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. a. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. A) relying on the product descriptor A) image A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Substitution (statement 1 into statement 4) 6. p q 6. C) product Price rationing serve as sensory receptors for temperature and pain stimuli. Former U.S. 1) It carefully identifies market . C. Startups usually start with an established brand. B) Their influence does not extend beyond tactical concerns. D) Category points-of-parity Once a brand has been established, you do not have to maintain it. c. Gap analysis b. A) relying on the product descriptor The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? Warranties can be either expressed or implied. E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. Frodo was using the ___________ approach to making his service seem "real"? e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. d. Branding is less important now than . Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. D) using channel differentiation What does the company assure by stating that the beer tastes good? Changed as circumstances change. E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. \hspace{240pt}\textbf{Dividends Declared}\\ D) sensuality A) resilience In theory, it does not ultimately serve the greater good. A) Customers are willing to buy by brand only when it assures "top quality. Select one: Search qualities C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. 5. http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? c. Variability (Inconsistency) "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. C) brand benefits Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. Reliability d. The product is a one-of-a-kind. c. Ruffini corpuscles C) Noncomparitive positioning Notes. A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. C) mystery D) setting Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. A) Positioning B) Valuation C) Pricing D . Select one: During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. B) Conceptual points-of-parity \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ They said that the difference comes from how comfortable they make their cows. \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ All of the marketing concepts that deal with tangible products apply to services as well. c. Physical representation B) comparing to exemplars In order for the brand to be successful, the promise must be _____________? Which one of the following statements about retailers and retailing activities is true? A) innovativeness Select one: b. D) Procedural models He brought it home, plugged it in and nothing happened. b. E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. a. Credence Qualities d. The principle of informed consent d. Service shortfall D) points-of-parity False and . d. Empathy B) identifying counter examples B) channel differentiation B) employee ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. b. a. d. It is a good brand name because it is memorable. Hermione used ___________ to evaluate the quality of this service? e. Abuse, Which of the following statements about creating a brand is true? Before you can measure the quality of a service, you need to understand? We strongly recommend purchase. a. d. Perishability (Inventory) Substitution (statement 2 into statement 3) or transitive property 5. C) points-of-inflection D) employee C. Alliance or co-branding works best when the two brands are unrelated. Good dominated offering He spends about 2.25 hours each day testing programs on which he has made changes. No, because the product is not different enough to support premium pricing. \\ c. Project an image for the product. A) intimacy Which of the following statements about branding is. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . A) practicality B) focusing on reliability B) allow brands to expand their market coverage and potential customer base. d. Equipment-based offering. D) setting e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. Component branding C) directly proportional If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. It is highly popular in the group-oriented society of today. These consumers are unlikely to switch. b. Inseparability C) communicative, simple, and inspirational b. Comparatives C) Dove soap helps users have softer skin e. Post-purchase utility. a. Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. Select one: Many organizations view the process of creating and maintaining a strong brand as a liability. e. Changed as circumstances change. Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. D) brand architecture C. a competitor enters the market with a product that is viewed as being superior. D) product differentiation C) desirability D) focusing on reliability Select one: E) None of these statements about branding is TRUE. a. free nerve endings Brands no longer control the ways in which customers connect to them b. Add a diagram to illustrate your answer. B) point-of-difference c. Intangibility He used these same themes in his print and radio advertisements. D) Brand alliances Becker Brothers is handling 10 percent of the issue. B) strategic points-of-parity; conceptual points-of-parity You said? They did this even though it cost them money. What the training program for employees was intended to accomplish. Starbucks is more than coffee. She went online and searched for several coffee services. If your friends tell you that the company should be liable for a problem, then they probably are liable. E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. a. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? E. B) category-based positioning Which of the following statements best describes how marketing and brand identity change over time? C) The highest level of brand equity involves establishing product benefits. Select one: A) brand vision d. Offer a consumer clues as to the quality of the product inside. a. D) point-of-weakness She chose the supplier that advertised the lowest price. e. Balanced offering. d. Printed on the package or in the instructions initiative combines industry-leading health and safety standards with virtual technologies designed to keep real estate moving forward, and give our employees, customers and partners confidence and support to stay safe. Best Answer. Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. Deposited amounts are later converted to Cruise Revenue as voyages are completed. d. Strength of the relationship. d. Brand name, service mark. c. Co-branding Select one: D) differentiability A) Category-based positioning Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. C) image Which of the following statements about service marketing is TRUE? Carnival Corporation is the world's largest cruise line company. c. Every good probably has an intangible component e. Number of complaints. A service is the intangible component of a product. Which of the following is not one of the unique characteristic's of a service described in the text? Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; C) brand journalism True b. a. d. Process versus outcome measures people's memories, associations, and stories. B) brand awareness a. A) personnel differentiation Which of the following is the company using to convey its membership in the hatchback segment? Select one: School University of Malaysia Sabah; Course Title HE 19; Type. b. A) comparability, authenticity, deliverability Select one: a. a. E) channel. ) Select one: A) services C) category points-of-parity; deliverable points-of-parity _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? c. Cross-marketing a. From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. A) language A) Points-of-parity Transcribed image text: Which of the following statements about brand names is true? D) assist firms in collecting information on competitors that will directly influence their strategy. Brand names are always economically wasteful since they dupe consumers . A) deliverability e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? Which of the following is the company using to convey its membership in the retail segment? B) to emphasize competitors' points-of-difference Trade name, trademark E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? a. b. Inseparability The brand . Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. C) desirability Hours, days, and weeks often go into crafting the perfect brand positioning statement. Service dominated offering It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . & \textbf{Operating Income,} & \textbf{Net Income,} \\ c. Consumers are unwilling to pay premium prices for similar products. A) Procedural maps This is an example of defending the __________ of the brand? b. Comparatives c. Patent. The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. Gandalf opened a tobacco shop in the Haight/Ashbury District. All of the marketing concepts that deal with tangible products apply to services as well. Select one: Moment of truth Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. D) brand slogan c. What he or she is expected to do in order to create the service. e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. Packaging is not used to gain a competitive advantage. This strategy is called _______________. d. Disintermediation E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. a. Visualization These service elements are considered ________. She went online and searched for several coffee services. Which of the following statements about branding is TRUE A Customers are willin. Discuss the business-cycle approach to investment timing. a. A. some firms have begun advertising private label brands. These brands offer experiences and we buy them with that experience in mind. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. B) channel E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. C. Packaging does not influence the consumer buying decision. B) points-of-difference c. Common sense. c. Physical representation Select one: All Rights Reserved. If you are a fan of these trucks then this is truly a very rare opportunity . B) competitive points-of-parity D) assist firms in collecting information on competitors that will directly influence their strategy A) points-of-conflict The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. Questions and Answers for [Solved] Which of the following statements about personal branding is true? e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? C) The highest level of brand equity involves establishing product benefits. c. Positive Brand associations E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. b. a. She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. C. Alliance or co-branding works best when the two brands are unrelated. Secret shoppers are used for all of these things. 2020-2023 Quizplus LLC. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? e. You said all of these things, and meant them. The difference between options standard features. B. flanker brand. e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? B. Consumers with high behavioral loyalty are unlikely to switch. The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life.
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